Where it genuinely makes the work faster or more useful: clearer content, quicker updates, less admin. Kleros is not selling generic AI. The point is practical outcomes.

Townsville digital help for local businesses

Turn more local searches into calls, quotes and bookings.

Kleros helps improve your website, Google presence and online marketing so customers can find you, trust you, and contact you.

Book a free digital check Call Ross · 07 4426 2122

Websites · Google Business Profile · Local marketing · AI automation · Plain-English support

No jargon. No mystery dashboards. Just clear fixes that help people contact you.

Digital check Your business here

Website loads fast on a phoneChecked

Google profile complete & currentNeeds work

Phone number tappable everywhereChecked

Reviews getting answeredNeeds work

Quote form actually worksQuick win

Opening hours correct on GoogleNeeds work

Three quick wins here. Ross

01 · The real problem

Most local businesses do not have a traffic problem. They have a trust and clarity problem.

People are already searching for what you do. The question is what they find, and whether it makes contacting you easy.

Your Google profile is incomplete or has gone quiet.Fix: complete it, post to it, answer the reviews.

Needs work

Your website does not make the next step obvious.Fix: one clear action on every page. Call, quote, book.

Needs work

Customers cannot quickly see what you do, where you work, or how to contact you.Fix: say it plainly in the first screen.

Needs work

You are paying for marketing but sending people to a weak page.Fix: repair the page before spending another dollar.

Quick win

Your digital setup depends on one person remembering everything.Fix: simple systems, written down, kept updated.

Quick win

02 · Services

Useful digital work, without the agency fog.

Good for: outdated or missing sites

Websites that explain and convert

Helps with: Turning visitors into callers instead of losing them to the next result.
Kleros does: New builds and fix-ups: plain wording, fast loading, mobile-first, one obvious next step on every page.
You get: A site that says what you do, where you work, and how to reach you, in the first screen.

Good for: being found locally

Google Business Profile setup & management

Helps with: Showing up properly when people search locally.
Kleros does: Categories, services, posts, photos, review replies, profile hygiene, and simple reporting.
You get: A profile that looks active, complete, and trustworthy.

Good for: steady enquiries

Local marketing & content

Helps with: Staying visible between jobs, without doing the posting yourself.
Kleros does: A simple plan for what to post and where, plain-English ads when they earn their keep, and honest reporting.
You get: An online presence that stays active, with less guesswork.

Good for: drowning in admin

AI & automation for practical tasks

Helps with: Quotes, emails, social posts, customer replies and the repeat jobs that eat your evenings.
Kleros does: Finds where AI genuinely saves you time, sets it up to fit how you already work, and shows you how to drive it.
You get: Hours back each week. No robots pretending to be you.

03 · The Kleros method

Four steps. Same order, every time.

Step 01

Check what customers see

Search your business like a stranger would. Website, Google profile, reviews, phone number, forms.

Step 02

Fix the obvious leaks

Wrong hours, broken forms, unanswered reviews, unclear wording. Cheap fixes, big difference.

Step 03

Build the missing pieces

A proper website, a complete profile, a simple content plan. Built once, built right.

Step 04

Keep it updated

Posts going out, reviews answered, details current. The quiet monthly work that keeps you chosen.

04 · Proof

Real work, shown plainly.

Case: The Pink Shop, Bushland Beach Completed

Before

Facebook page hacked, stranger in control
Google listing still sending customers to the hijacked page
Lost access to their own Google Business Profile
No website of their own

After

Google Business Profile access recovered
Listing repointed away from the hacked page
New custom website in their colours and logo
Scores near-perfect on Google's own quality test

"Him being our point of contact means we can focus on running our business. He is your guy."

John Smith · The Pink Shop, Bushland Beach

The search-to-call journey we build for you

"plumber townsville" → Your Google profile: complete, active, reviewed → Your website: clear, fast, obvious next step → They call you

How review replies get handled

Example format, so you can see the tone. Every real reply is written for the actual review.

"Thanks Maria, it was a pleasure sorting the hot water system out for you. If anything plays up, you know the number. Dave & the team."

Recent builds, as they look live

Screen recordings of the real sites, not mockups.

Bushy Beach Store · The Pink Shop

The rebuild from the story above. Their pink, their palm trees, their logo, and a tap-to-call button front and centre. Built for phones first, because that's where their customers are.

Live Mobile-first

Opposite Lock Townsville

Built for Glen, who wanted a proper local site for his 4x4 parts and service store. Blog and CMS built in, so his team can post updates without ringing me. Scores near-perfect on Google's own quality test.

Live Blog + CMS Lighthouse: near-perfect

05 · The obvious question

"Can't anyone with an AI subscription build me a website now?"

Honestly? Pretty much. You've probably had the calls already. Here's the straight answer on where the actual difference is.

The website was never the hard part. AI can generate a decent-looking site in an afternoon. Kleros uses AI too, openly. Generating pages is the cheap bit.What you're paying for is everything around it.

True

Someone answers the phone in March. A website is a living thing. Hours change, Google changes, forms break, photos age. Most of the new outfits are gone before the first thing breaks.Kleros sticks around. That's the product.

The difference

Local, with a reputation to lose. Same town, same searches, same people. Word travels fast in Townsville, in both directions. An overseas operator with a chatbot doesn't carry that risk. I do.You can meet me. Ask around about me.

The difference

Judgement, not generation. Knowing what a plumber's customer actually needs to see, what Google rewards, and what's not worth building at all. The most valuable thing I say to some clients is "don't spend money on that."AI generates. It doesn't say no to you.

The difference

It's in writing. Website live in 21 days or you don't pay. Straight answers on what's working and what isn't. Show me the AI startup putting that on paper.A guarantee is only as good as the person behind it being findable.

The difference

The difference isn't whether AI gets used. It's who picks up the phone when something needs fixing, and whether they were honest with you on day one.

06 · Packages

Simple ways to start. No lock-ins, no fog.

Start here · Free

Digital Presence Check

Free for Townsville & North QLD businesses

For anyone who suspects they're losing customers online but isn't sure where.

I check your website, Google profile and reviews like a customer would
You get a short video of me talking through it, plainly
What's working, what's leaking, what to fix first

Book the free check

Website Fix-Up or New Build

New builds: $1,299 + GST, flat · Fix-ups: scoped honestly on the first call

For businesses whose site is old, slow, confusing, or missing.

Full working website: plain wording, fast loading, mobile-first
One obvious next step on every page
Live in 21 days or you don't pay, in writing
Blog, CMS, bookings and other add-ons priced simply on the call

Ask about your site

Google Profile Management

$199 + GST per month · No lock-in, cancel anytime

For businesses that want to be found and chosen locally, without doing the upkeep.

Posts, photos, categories and services kept current
Every review answered properly
A simple monthly note on what changed

Ask about management

Local Growth Support

From $499 + GST per month · No lock-in

For businesses ready for steady enquiries, not just a tidy setup.

Website, Google and content looked after together
Ads only when they earn their keep, reported plainly
One local point of contact for all of it

Talk it through

Ross, founder of Kleros, standing in front of Castle Hill in Townsville

Ross · Townsville

07 · Who you'd be working with

Local help from someone who can explain the work.

I'm Ross. I'm based in Townsville, and I help small businesses make sense of websites, Google profiles, marketing and digital tools without making things more confusing than they already are.

You call me, you get me. I'll tell you what's worth doing, what's not worth paying for, and if a job is outside my wheelhouse, I'll say so on the first call and point you to someone good.

The goal is simple: when someone in Townsville searches for what you do, they find you, they trust what they see, and they contact you.

Whatever the ask, no worries. Give us a bell.

08 · Fair questions

Asked before, answered straight.

Do I need a new website?

Not always. Sometimes the fastest win is fixing what you have: clearer wording, a tappable phone number, an obvious next step. The free check will tell you honestly which one you need.

Can you just fix what I already have?

Yes, and it's often the smarter spend. Fix-ups come before rebuilds unless the foundations are genuinely past saving.

Can you manage my Google Business Profile?

Yes. Categories, services, photos, posts, review replies and keeping the details accurate, month after month. It's the free listing most businesses waste.

Do you work with businesses outside Townsville?

Townsville and North Queensland are home turf. Further afield works too, since most of this happens online, but local is the specialty.

Can you help if I'm not tech-savvy?

That's most of my clients, honestly. Everything gets explained in plain English, and you never need to know the technical answer before getting in touch.

Do you use AI?

Where it genuinely makes the work faster or more useful: clearer content, quicker updates, better systems, less admin. Kleros is not selling generic AI. The point is practical outcomes, and I'll show you exactly where it's being used.

What do I need before we start?

Just your business name and a phone call. If you have logins for your website or Google profile, great. If you've lost them, finding them is often the first job.

How quickly can we get something live?

Quick fixes: days. New websites: live in 21 days from the day I have your content, or you don't pay. That's in writing on every quote.

09 · Next step

Book your free digital check.

You do not need to know the technical answer before getting in touch. Describing the problem in your own words is plenty.

Prefer to talk? 07 4426 2122

If I'm mid-job I'll call you back as soon as I'm free.

Service area: Townsville and North Queensland.
Email: klerosdigital@gmail.com